About Me
Wife, mother, and teacher, with a passion for helping others realize their full potential.
ABOUT ME
My Story
I am a former music teacher with ten years of experience teaching, including a year of virtual education. After building and running successful music programs in North Carolina, I decided to look for a new line of work that would allow me to exercise my creative muscles and my tech savvy, while also playing into my strength as a passionate problem solver.
The name “Red Feather” is inspired by the red birds/cardinals that my family and I enjoy seeing while on walks and in our garden. I feel red birds are a special sign from our loved ones in heaven. Red feathers bring me and my family peace (much like the peace I want my clients to feel when I help them) and remind me that I started this business because of my family. The cardinal also happens to be the state bird of North Carolina, where I live with my husband, kiddos, and our Golden Retriever.
Digital Marketer
As a life long learner, I wanted to channel my creative problem solving skills into something new, when I found myself attracted to the world of Digital Marketing.
SEO Specialist
After researching new career pathways and taking the Google Digital Marketing certification, I was drawn to the SEO side of digital marketing as there are a lot of opportunities to help business online.
working with me
My Workflow
I pride myself on being able to tackle any problem, and seeking knowledge when I do not have an apparent solution. My approach (similar to when I was teaching) is to first build meaningful relationships with my clients. In order to best serve you, I want to make sure we “gel” as a team, and I want to be sure that our work together is based on a foundation of a good relationship.
During the discovery phase, I like to take time to get to know you and your business. Potential clients can book a free discovery call or consultation so that I can get to know:
- Your business
- Your short and long-term goals
- How I can best serve you
If we’re a good fit, I’ll create a custom proposal for you to review.
After reviewing the proposal, a contract is signed, payment is made, and I get to work creating a strategy. This might include some general recommendations or specific actions I would take to help you achieve you short and long term goals. Once a proposal is accepted, I will begin work, starting with a targeted, goal-oriented timeline that will help keep track of progress toward your specific goals.
In the execution phase, I am actively working on the predetermined strategy and propsal areas outlined in the initial strategy plan and timeline. During this phase, I am also actively monitoring our efforts and tracking progress toward your desired outcome.
In the measurement phase, I am continuing to work on specific tasks as they relate to your desired outcome, but I am also assessing the strategies to find out where we need to better focus our efforts to achieve the desired outcome.
tools & software I use
My Skill Set
As a Google certified Digital Marketer, I use a variety of tools to help clients improve their search engine optimization. If you would like help using any SEO tools, book a free discovery call to talk with me about how I can help you implement a DIY SEO strategy.
